The challenge
Ad spend without clear direction
The brand expressed concerns about their advertising expenses, feeling that there was room for more efficient cost-cutting if they had the necessary knowledge of where and how to make those adjustments.
01
Inefficient ad spend
No clear view of where and how to cut costs
02
A platform that couldn’t scale
No way to consolidate the stack beyond retail media
03
Limited insight
Across media, shortages, digital shelf, and sales ops
They also found limitations with their previous platform in terms of scalability and the ability to consolidate their technology stack beyond retail media, and lacked clear insights into strategic improvements for retail media performance, shortage recovery, digital shelf analytics, and ecommerce sales operations.
The solution
One platform for every performance driver
By putting retail media management in the same platform as supply chain profit recovery, digital shelf analytics, ecommerce sales operations, and competitive market insights, the brand could see and act on its whole business at once.
Before
With CommerceIQ’s integrated platform
A siloed tech stack
Retail media separate from the rest of the business
Complete visibility
Into the most powerful performance drivers of the business
Uncertain ad spend
No clear view of where to cut or invest
Real-time automation
Bidding, campaigns, budgets and more, optimized continuously
Limited competitive insight
Unclear how the brand stacked up in its category
Category Share of Voice
See where the brand stacks up vs. the competition
The integrated platform gave the team visibility across its performance drivers while automating retail media optimization in real time.
The results
Brand invests in data-proven keywords to gain Share of Voice
In Q1 2023, the brand lifted ad conversion and grew Share of Voice across the entire brand, powered by hundreds of thousands of automations.
Performance results
+21%
Total Share of Voice
For the entire brand vs. the previous period
680K
Automations executed
Over a 30-day period to maximize efficiency
+4%
Ad conversion
14-day attribution vs. the previous period
Ready to take your ecommerce strategy to the next level?
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